Thursday, April 10, 2014

My process on how to write a blog entry

What have I been doing all month? "Where are the updates?" my readers have been asking. Have I been snuggled up to my cat in her basket? Why yes, I've been working on other projects, from writing, to a website, to making crafts for Vancouver Fan Expo.

I recently signed up for article writing on one of the many websites out there for that purpose. Constant Content, Scripted, Helium, etc. I was bemoaning my waste of time, as it can take hours and hours to set up a profile, when suddenly, article orders started coming in. It's still not enough to quit my day job, but I have to start somewhere. Oh wait, this IS my day job. 

Today I thought I'd write about how I go about writing a blog. Since I'm writing to order, they give me the topic and the website. So, let's post in a numbered format, and I'll let you know how I actually accomplish this task. 

1. Research the topic. Generally my client will give me their website URL. They'll give me keywords to optimize SEO. This will significantly allow me to narrow down the topic. For example, the website is about a lighting company. I could despair of ever finding a topic to write about, but my client has given me the keywords of "LED lighting", "low-cost", and "energy-saving". So, right there, I have my topic. I'll write about effective low-cost and energy-saving LED lighting, tailored to the products on their website.

2. After I know what I'm writing about, I'll start making point form notes. 

3. Next, I'll start writing the article. If there's some research that needs to be done, I'll just leave brackets for information to be added later.

4. Now I'll do a read-through. I'll correct grammar. I'll add in the missing research, make sure owner's names are spelled correctly. I'll check and make sure I've made my word count. 

5. This next read-through will confirm word count, as well as ensuring that all key words can be found in my text. I'll correct any highlighted spelling errors. Depending on US or Canadian markets I'll adjust spelling. I'll make my article engaging and clever.

6. The final editing and proofreading stage. I'll read my story out loud to be sure it sounds engaging and friendly.

7. Submit through the website portal. One last chance to double check that everything is correct. 

Rejoice! My homework is done! Mix and repeat.

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